Improve Diviner linking

Summary:
Do this somewhat reasonably:

• For links to the same documentation book (the common case), go look up that the thing you're linking to actualy exists. If it doesn't, render a <span> which we can make have a red background and warn about later.
• For links to some other book, just generate a link and hope it hits something. We can improve and augment this later.
• For non-documentation links (links in comments, e.g.) just generate a query link into the Diviner app. We'll do a query and figure out where to send the user after they click the link. We could pre-resolve these later.

Test Plan: Generated documentation, saw it build mostly-correct links when objects were referenced correctly. Used preview to generate various @{x:y|z} things and made sure they ended up reasonable-looking.

Reviewers: chad

Reviewed By: chad

CC: aran

Maniphest Tasks: T988

Differential Revision: https://secure.phabricator.com/D5001